Budweiser Tapped as Official Beer Sponsor of the 2010 and 2014 FIFA World CupTM Events
, today announced its continued
partnership with the Federation Internationale de Football AssociationFIFA n abbr (= Fdration Internationale de Football Association) FIFA f ) as the official beer of the 2010 and 2014 FIFA World Cup(TM)
tournaments. The brand also serves as the official beer sponsor of the
2006 FIFA World Cup(TM) in Germany this summer.
“In every corner of the world, football fans share a passion
for their favorite teams and players, and they enjoy watching the games
with a cold beer,” said Tony Ponturo, vice president of global
media and sports marketing, , Inc. “As the most
watched international sporting event, the FIFA World Cup allows
to connect our flagship brand with millions of adult beer
drinkers and football fans. Since 1986, Budweiser has been a strong
supporter of this tournament, and we will continue to bring fans closer
to the excitement of the FIFA World Cup for the next eight years.”
supports its sponsorship of the FIFA World Cup both
in the host country and key international markets. This includes use of
the official tournament marks for promotional purposes, such as
packaging, point of sale materials and other advertising. The company
also receives on field signage, outdoor billboards and pouring rights at
FIFA World Cup venues.
In 2006, has several activities supporting its FIFA
World Cup sponsorship including Budweiser Cup, an amateur tournament
that features six man football Six man football is a variant of high school American football that is played with six players per team, instead of 11. History